About

I founded LD Strategy with a simple goal: to help businesses cut through the digital noise, find clarity, and move forward with a strategy that feels right for them.

With more than 11 years of experience in digital commerce, my background spans direct-to-consumer (DTC) strategy, search engine optimization, conversion rate optimization, website analytics, digital merchandising, and customer journey optimization. My work has included partnerships with nationally recognized brands such as The Wall Street Journal, Bon Appétit, NPR, and National Geographic, as well as hands-on support for small business owners across financial services, wellness, and the nonprofit sector.

Through this work, I have seen businesses of all sizes face the same challenge: the digital landscape never stops changing. SEO best practices evolve, customer expectations shift, analytics become more complex, and new website technologies continue to emerge, all while business owners are managing the day-to-day demands of running and growing their businesses.

This is where LD Strategy comes in.

We combine detailed performance analysis with a broader understanding of your business to uncover what is working, identify what may be holding your website back, and prioritize the opportunities that can make the greatest impact.

We believe businesses should have access to experienced digital guidance without the commitment of a large agency or full-time hire.

Whether you need a comprehensive website audit, a focused SEO or conversion rate optimization strategy, or hands-on support bringing recommendations to life, LD Strategy provides practical guidance tailored to your business, your customers, and your goals.