Revitalizing A Legacy Brand

The Brief

Refresh the brand’s logo and website to better reflect the business and help customers find what they need. The project combined visual design and customer journey improvements, focusing on discoverability, clear navigation, and ease of use.

The Solution

The work began with a review of the brand and website experience to identify opportunities for greater clarity and consistency. The logo and website were then refreshed together, with simplified navigation, organized content, and clearer calls to action improving usability and search visibility.

The Result

• Refreshed brand identity including modernized logo, color palette, and digital collateral

• Optimized customer journey with targeted keyword strategy and enhanced calls to action

• Scalable performance measurement tools and ongoing tracking
  

The project brought the brand identity and website experience closer together, with a refreshed logo and a more cohesive design. The customer journey improvements focused on helping visitors find relevant information and move through the site with less effort, giving the business a clearer, more approachable online presence.