RECENT PROJECT
From SEO Strategy to $1M+
The Brief
Establish and grow the SEO channel to help customers discover products and turn organic visibility into revenue.
The Process
A strategic SEO roadmap connected business goals with practical priorities. Weekly meetings kept progress moving, while collaboration across creative, marketing, and technical teams helped resolve challenges and bring recommendations to life.
Content work included launching a blog, developing a keyword-informed calendar, and managing publishing schedules. Additional efforts focused on improving metadata, strengthening internal links, coordinating agency backlink initiatives, and guiding technical SEO updates.
The Result
+300% year-over-year organic traffic growth
$1M+ organic channel revenue attribution
Significantly expanded visibility for high-value, non-branded search terms, helping the business reach new customers actively searching for relevant products and solutions
What began as a channel in development became an established contributor to business growth, with a regular content cadence and ongoing improvements supporting continued expansion.